I am now bringing you a Data Science in Marketing — Customer Base Segmentation (clustering) project. This is a high-level project that can be applied in any company that needs to understand the differences among its customers. Know that companies are eager 👹 to understand who their customers are. Or do you think all customers are the same?
No, customers are not all the same. They have different tastes, different preferences, and they are at different stages in life, where various product features may hold more or less importance.
But, First of all, I kindly ask you, if you could 👏 for this project, it would help me a lot, really. I reiterate, this work that I methodically do in showing and explaining, I do for those who want to learn; if it were just for me… well, it would be a scribble. Anyway, I count on your support. Getting back to it…
Segmentation groups customers with similar traits. For instance, when considering the same product:
- One customer might prioritize price due to their current life stage.
- Another might value quality over cost, understanding the…