AI, generative AI, and machine learning walk into a bar — stop me if you’ve heard this one before… | by Skipper Chong Warson | Jun, 2024


Here, we meet AI as the fully equipped kitchen, encompassing various tools and devices for multiple purposes. In the kitchen, you have an oven for baking, a stove for cooking, a refrigerator for storage, and countless other devices, each optimized for specific culinary tasks. Likewise, there are different systems and algorithms in AI, such as natural language processing, computer vision, and more, each tailored to perform specific tasks like language understanding, data analysis, and image recognition. These components work together harmoniously, just as the different appliances in a kitchen are vital in preparing a full-course meal. AI’s versatility is in its flexibility, aiding in problem-solving, decision-making, and learning from vast datasets, like how a well-equipped kitchen supports various cooking needs, from prepping a quick snack to a Michelin star dinner.

One of the areas where AI’s presence has been felt deeply is in the way we work. Automation and AI-driven systems have significantly increased efficiency and productivity — or at least, promised to. It seems there’s an AI tool for everything these days, from chatbots assisting customers on websites to businesses making data-driven decisions based on machine learning algorithms. Even in sectors like healthcare and finance, AI plays a pivotal role in diagnosing and even managing complex financial transactions. As the workplace becomes increasingly entrenched with digital processes, AI seems to be essential for businesses to remain competitive.

Entertainment is also shifting under AI’s spotlight. Streaming platforms already use AI algorithms to personalize content recommendations, promising that we get to watch what we like without overthinking it. Video games are leveraging AI to create immersive and responsive virtual worlds, adapting to the player’s actions in real-time. AI-generated content, from music compositions to artwork, is becoming more common, showcasing how AI’s creative potential expands our entertainment horizons. The entertainment industry is evolving with these technological advancements, ensuring a more engaging and customized consumer experience.

Even in the design world, particularly in UX design, service design, and user research, AI tools are proliferating rapidly like so many rabbits. While generative AI models like Midjourney, DALL-E (ChatGPT), or Adobe’s budding offerings garner significant attention, other AI tools are tailored specifically for design workflows. Offerings like Relume and Qoqo show the potential to streamline various aspects of design processes and user research. At the same time, Miro Assist, Maze AI, and Notion AI have also proved helpful in focused and specific applications in our work at SoftServe.

Notably, AI writing assistants and grammar-checking tools like Grammarly (used in writing this article), whether large language models (LLMs) like ChatGPT or Claude.ai or specialized tools like Fortitude and Muse, promise clear, user-friendly microcopy and interface text. For service design specifically, it’s possible to analyze vast customer datasets with the assistance of AI to map pain points and identify opportunities for improvement across various service touchpoints.

Furthermore, AI is reshaping the way we communicate. Behind voice UIs like Siri and Alexa, we have Natural Language Processing (NLP) algorithms, which allow us to interact with technology through conversation. These AI-driven voice “assistants” can schedule appointments, provide information, and even crack jokes. This shift not only impacts levels of politeness and decorum (how many times have you used ‘please’ or ‘thank you’ with Siri or Alexa?) but possibly enhances language translation services, allowing people from different linguistic backgrounds to communicate with less effort. The prevalence of the algorithms that run rampant on social media for content recommendation is another example of AI’s role in shaping what information we share, a kind of echo in the machine.

And you can be sure there’s more to come — AI is becoming more and more a part of our daily routines beyond work, communication, entertainment, and even how we design things. Our homes have increasingly more computer chips, employing AI to control everything from thermostats to lighting, providing convenience and energy efficiency. AI-powered virtual health assistants help people manage their well-being, offering suggestions and reminders for medications, exercise, and diet. Even while shopping, AI algorithms can make personalized product recommendations while optimizing the purchase price. These are just a few ways AI products promise to make life more comfortable and efficient.

That’s AI, now let’s get back to the second character — the French pastry chef, aka generative AI — in our metaphorical kitchen.

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