Innovative Uses of Machine Learning in Retail for Customer Behavior Analysis (Part 17) | by Ayşe Kübra Kuyucu | Oct, 2024


Machine Learning for Computer Vision — Part 17/18

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Table of Contents
1. Leveraging ML to Understand Consumer Purchasing Patterns
2. Predictive Analytics: Forecasting Future Buying Behaviors
3. Personalization Techniques in Retail Using ML
4. Enhancing Customer Experience with Real-Time Data Insights
5. Challenges and Solutions in Implementing ML for Retail

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1. Leveraging ML to Understand Consumer Purchasing Patterns

Machine learning (ML) in retail is transforming how businesses understand and react to consumer purchasing behaviors. By analyzing vast amounts of data, ML algorithms can identify patterns and trends that are not immediately obvious to human analysts.

One of the primary applications of ML in this context is segmentation. Retailers can segment their customers into distinct groups based on purchasing behavior, preferences, and…

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